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There’s no shortage of places or people promising to teach you SEO. The challenge is finding the folks actually worth listening to and learning from.
I have been doing search engine optimization going back to before it was even called “SEO”. Back when I got started we used to call it getting people to visit our websites without having to pay money to do so. That was a good thing because most of the paid traffic options of today weren’t even an option back then :-)
That said, I don’t think you should try and learn Search Engine Optimization from me – not me alone anyway. Instead, I’ll use this site to showcase the people, posts, and resources that are worth your time to learn from.
That doesn’t mean I’ll get it right 100% of the time. I bet I don’t even get close to 100% right, but I’m certain you’ll find value in the information shared here.
There’s a lot of of overlap in the three categories and you may well find resources in one that could go in one or the other. This is not meant to be an end all source for learning search engine optimization. Anyone promising that – run! I do think it’ll be worth checking out often and sharing with others.
When I refer to the work I do in the area of SEO, I always make the point to say “SEO & organic traffic strategy.” Why the end part? Because search engine optimization (SEO) refers to what happens in traditional search engines.
It is also important to learn about all the other organic sources of traffic (i.e. non-paid). Sources like Reddit, various social media platforms, Google Discover, and many more.
Choose one of the items below to get started!
Organic Traffic Strategy (not specific to SEO, but important because it’s part of the larger non-paid traffic discussion)
Website authority, sometimes referred to as domain authority, among other things. No matter what you call it you need to know what it is and how it can make or break your search engine visibility.
Think of a search engine as a recommendation engine. That is to say it wants to deliver the best, most relevant results for what people are searching for. It does this by trying to show results it views as expertise, authoritative, and trustworthy. That’s what Google is referring to when it talks about E-A-T in their Quality Raters’ Guidelines.
In the same way you make recommendations based on things you trust. The search engines are attempting to do the same thing.
If you work in search engine optimization you know it isn’t a matter of just getting website traffic. You have to make a business case for your SEO strategy. You’re going to have show a real ROI (retrun on investment) for your organic traffic plan. If that’s intimidating, don’t worry, we’ve got you covered.
Listing of Google Algorithm Updates (Search Engine Journal) - Learn all about Google’s search algorithm updates. Offers a quick breakdown of each!
Google’s Helpful Content & Other AI Systems May Be Impacting Your Site’s Visibility by Marie Haynes - Explores Google’s Helpful Content update and how to succeed in AI-driven search rankings.
Want to connect? Do so on my LinkedIn page (be sure to mention you found me here)